AboitizPower and NoBia Inc. sign retail energy partnership

November 03, 2023

AboitizPower and NoBia Inc. sign retail energy partnership
Retail partnership signing. Representatives from the two companies led by (L-R seated) AboitizPower Senior Assistant Vice President Gina Camacho-David, AboitizPower Senior Vice President Sandro Aboitiz, NoBia, Inc. President Cristina Garcia, and Max’s Group President and CEO Robert Trota.

Aboitiz Power Corporation (AboitizPower) renewed its retail electricity supply partnership with NoBia Inc., the commissary of the Max’s Group, the country’s largest casual dining restaurant company known for Max’s Restaurant, Pancake House, Yellow Cab Pizza Co., and Krispy Kreme.

AboitizPower agreed to supply 1,200 kilowatts to NoBia, Inc.’s food manufacturing and distribution center in Carmona, Cavite for the next four years. The facility produces almost 2,000 metric tons of food each month, supporting over 300 retail partner stores, as well as a local network of more than 600 stores in the country. NoBia, Inc. had its first contract with AboitizPower in November 2021.

In support of Open Access, AboitizPower’s retail electricity services gives its partners and customers affordable access to dependable power via tailor-fit energy solutions, power quality and efficiency audits, and other value-added services.

“Our partnership with AboitizPower mirrors our brand values [of being] genuine, thoughtful, and delightful. Leveraging on AboitizPower's renewable energy not only allows us to serve countless Filipino individuals with our culinary offerings but also adds significant value to the Max's Group's mission,” said NoBia Inc. President Cristina Garcia.

“No Bia Inc.'s dedication to evolving their menu offerings and enhancing their capabilities illustrates their unwavering commitment to leading the way in service excellence in food manufacturing and distribution. It is AboitizPower’s privilege to support that with the clean and reliable energy it can and will deliver,” said AboitizPower Retail Head James Byron Yu.

In line with the Philippine government’s goal of having a 35% and 50% share of renewable energy in the country’s power generation mix by 2030 and 2050, respectively, AboitizPower will continue to invest in renewables en route to reaching at least 4,600 megawatts (MW), or 50% of its generation portfolio by the next decade. Currently, close to 1,000 MW of AboitizPower RE projects — including wind and solar farms and more geothermal capacities — are in the pipeline.

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