The Aboitiz Group’s commitment to sharing with the less fortunate is a philosophy that traces its roots over a century ago when its forefathers first established their business in Leyte. This legacy of sharing has been instilled and passed on through generations of its corporate history. It was one of its first leaders, Don Ramon Aboitiz, who started corporate philanthropy through donations to various groups and needing communities, as well as looking after the welfare of his employees.
In 1965, Don Ramon gave a big part of his personal wealth to establish the Ramon Aboitiz Foundation, Inc. (RAFI). RAFI is a family-based foundation that is rooted from the philosophy of its founder that “the dignity of man is best respected by helping him realize his hopes and by sharing with him the burden of his fears.” Its vision has consistently been “Touching People, Shaping the Future” while its current focus areas are integrated development, micro-finance & entrepreneurship, culture & heritage, leadership & citizenship, and education.
As the Aboitiz Group diversified into many businesses, its commitment to sharing grew accordingly. After decades of giving to various worthy causes in an informal manner, and with the increasing magnitude of assistance needed in areas where its companies operate, the Aboitiz management decided to find a more efficient and effective way of giving. Thus in 1988, the Aboitiz Group established the Aboitiz Foundation (Foundation) as its corporate foundation to address the social and economic development needs of marginalized members of society.
Over the past years, The Foundation has been committed to its mission of helping people help themselves and pursuing its vision to be the neighbor of choice.
It constantly delivers value to its stakeholders, including communities where there is the Aboitiz presence. It focuses its CSR efforts on education, enterprise development, and environment. They are always ready to help in times of calamities, aiming to be among the first to respond.
Since the late 1980s, its initiatives have evolved from a CSR 1.0, which involves simple philanthropic activities, to a CSR 2.0, which engages projects that are more sustainable for its beneficiaries and at the same time aligned with its businesses. Moving forward, it intends to carefully select projects that would help it reach its goal of achieving CSR 2.0.
One such project is Weather Philippines Foundation (WPF), which is Foundation’s largest single donation. WPF aims to deliver critical and accurate weather forecasts to the Filipino community, with the hope of improving nationwide disaster preparedness, and timely response to variable weather conditions. By bringing together the Aboitiz Group’s resources and network, and partner MeteoGroup’s technical expertise, WPF is poised to be the country’s premiere private weather information/content provider. WPF plans to have roughly 1,000 automated weather station/devices installed across the Philippines.